"Sociality is the human tendency to bind oneself with others in interdependent relationships and, thus, to create and join organized forms of acting together." -
Huizing, A. Cavanagh, M. (2009)
Involvement expresses the relationship between people and their digital devices. People are very absorbed by their personal mobile phones, their music players, their smart phones... As devices get smaller, and new technologies ensure that we can use these (wireless) devices anywhere, they are no longer connected to their original places and come closer to the user. A cell phone is an example of a very personal device; you do not call someone's cell phone, but the person directly.